Rush Olson has spent his career developing and creating inventive content, with an emphasis on sports-focused projects. His background working for teams and rights holders gives him unique insight into working with athletes and engaging with fans. Olson has long found ways to utilize content across technological platforms for maximum impact. He possesses a rarely-found ability to formulate big-picture strategy while also being able to execute the details necessary for a project’s successful resolution.
As the principal at Rush Olson Creative and Sports, he has produced a wide range of content projects, from television commercials to Hall of Famers’ charity galas at concert venues to the broadcast documentary project A Bright Future: West ISD Rises Up. The latter told the story of the remarkable students and adults of West, Texas who rebuilt their schools after losing them to an explosion that devastated the town. Olson has also worked on developing television programs with a partner in the UK through their FourNine Productions initiative.
As a long-time creative director at the Texas Rangers, Dallas Stars and Mesquite Championship Rodeo, Olson established standards of innovation, efficiency, and effectiveness. The jobs required a unique combination of killer creative skills and an insider’s understanding of sports. A native of Fort Worth, Olson graduated with degrees in communication and history and a minor in economics from San Antonio’s Trinity University.