With more than 22 years of experience as a Designer and Creative Director, Hadfield’s work has crossed over several lifestyle categories including fashion, interiors, sports, celebrity, retail and consumer packaged goods, always building creative initiatives. His insight, ingenuity and originality have shaped some of the best brands in the business.
Previously Hadfield was the creative force and founding partner of Black Book Ink, a full service marketing and creative agency. His visual thought leadership, paired with his commitment to current design technologies and techniques, always kept Black Book Ink leaps and bounds ahead of their competition.
Hadfield joined the Franchise Sports & Entertainment team in 2015 and brings a unique perspective on how to deliver creative design and content that will capture the customer, overseeing all aspects of design and concept for the agency’s various clients.